Starting out strapping into bungees, riding a phaser equipped, directional shape, tri-fin powered special. Through time - admired, mocked and mimicked - until eventually the market was marketed with confusion. Which leaves us here...A clean slate - and friends with similar sound. A non-venting venture of artists, engineers, riders and others as owners making riding devices collectively crafted for the imagination of wakeboarding. Our axiom will always be based on products and tales of tomorrows riding. A chance to make a point, confront the norm, and answer the question why.